Social media is one of the best ways to acquire new users. Whether you’re paying for them programmatically and benefitting from the excellent targeting of the platform or using social integration within your app to reach organic users, the likes of Facebook, Twitter and even Snapchat all offer ways to help you expand your mobile game’s user base.
How though can you benefit from social channels? Which offer the best return on investment? And which opportunities exist in the market that perhaps haven’t been fully tapped into yet?