Acquiring users with the help of social media: Reinout Te Brake, CEO of GetSocial

Social media is one of the best ways to acquire new users. Whether you’re paying for them programmatically and benefitting from the excellent targeting of the platform or using social integration within your app to reach organic users, the likes of Facebook, Twitter and even Snapchat all offer ways to help you expand your mobile game’s user base.

How though can you benefit from social channels? Which offer the best return on investment? And which opportunities exist in the market that perhaps haven’t been fully tapped into yet?



Martin MacMillan, Pollen VC, discusses why cashflow matters to start up mobile game developers

Cashflow is one of the biggest problems facing start up mobile game developers. As Eric Seufert sagely pointed out on his site MobileDevMemo, life time value marketing, an essential part of free to play success, means you need a short term cash boost early to be able to reap the benefits of it. No initial cashflow or investment means you can easily spend your early marketing budget, lose your safety net and go out of business before you get the long term value from users.

Martin MacMillan experienced exactly this problem when he started up his own app company. In particular, he was frustrated by the length of time it takes for iTunes Connect to cough up app store revenues that could be usefully reinvested early to help developers bridge the gap.


Lindsey Pickles & George Osborn London Mobile Games Week

Bright Mavericks at London Mobile Games Week and Helsinki

At Bright Mavericks, we believe our event format is not about a ‘big sell’, rather it’s meeting face to face and making a connection.  Attendees pick a table, rotate round (rather than the hosts) enabling networking with different people throughout the event. Attendees meet their peers, exchange information, learn the latest industry updates from our experts, network and have fun.  For our[…]