Meet the Gaming Experts – Your chance to find out who you’ll be meeting in Brighton, 11th July

Meet the Gaming Experts is landing in Brighton this Monday (11th July) and you’re invited to attend our Brexit themed event.

Offering free marketing, PR, legal, accounting and game development advice, this is your chance to learn more about the big issues facing the games industry after the historic referendum vote – as well as an opportunity to get some free drinks in.

But who will you be meeting at the event, which is sponsored by Plus Accounting and Coffin Mew? Here’s a quick run down.


Games Tax Relief: Kirsty Rigden, Director of Operations at Futurlab, explains how tax relief helped her studio


Games tax relief is an excellent way to significantly reduce or refund your tax bill. But with Brexit threatening the health of the public finances, there are questions about whether the scheme will remain open – meaning it is a good idea to start applying for it as soon as possible.

Prior to the vote, we spoke to Kirsty Rigden, Director of Operations at Futurlab, about how Plus Accounting helped them secure a share of hundreds of thousands of pounds worth of games tax relief. Here’s what we found out.


Brexit: Meet The Gaming Experts Attempts To Answer Your Questions And Solve Problems

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Brexit has happened. Though the games industry in the UK was clearly in favour of Remain, the country voted otherwise – so it’s time to get on with things.

To help bring the industry together and to help businesses pick apart the challenges of Brexit, whether British or not, we’ve therefore decided that it’s best for us to change the focus of our event in Brighton on the 11th July.



Meet The Gaming Business Experts Hits Brighton, 11th July


Want to learn how to improve the business side of your games business? Then Meet The Gaming Business Experts on the 11th July in Brighton could be just for you.

Sponsored by Plus Accounting and Coffin Mew and taking place the day before the Develop Conference opens its doors, Meet the Gaming Business Experts will give you the chance to meet people with practical advice to help your games business to thrive.


Finntastic Fun – Our Round Up At Meet The Mobile Gaming Experts Helsinki

The sun was shining, the weather was glorious and the rooftop terrace delightfully airy. No, we’re not talking about an impromptu trip to the South of France; we’re talking about the fantastic afternoon we had in Helsinki on Monday 9th May at Meet the Mobile Gaming Experts. Sponsored by Pollen VC, our experts from Armada[…]


Are You A Mobile Gaming Product Manager or Producer?: Charmie Kim, Space Ape

What exactly is product management in the mobile gaming industry? It’s a tricky question to answer, in no small part due to the shift towards games as a service models. Where does managing the evolution of a free to play mobile game product end and where does the traditional role of game producer actually begin? The[…]

Acquiring users with the help of social media: Reinout Te Brake, CEO of GetSocial

Social media is one of the best ways to acquire new users. Whether you’re paying for them programmatically and benefitting from the excellent targeting of the platform or using social integration within your app to reach organic users, the likes of Facebook, Twitter and even Snapchat all offer ways to help you expand your mobile game’s user base.

How though can you benefit from social channels? Which offer the best return on investment? And which opportunities exist in the market that perhaps haven’t been fully tapped into yet?



Martin MacMillan, Pollen VC, discusses why cashflow matters to start up mobile game developers

Cashflow is one of the biggest problems facing start up mobile game developers. As Eric Seufert sagely pointed out on his site MobileDevMemo, life time value marketing, an essential part of free to play success, means you need a short term cash boost early to be able to reap the benefits of it. No initial cashflow or investment means you can easily spend your early marketing budget, lose your safety net and go out of business before you get the long term value from users.

Martin MacMillan experienced exactly this problem when he started up his own app company. In particular, he was frustrated by the length of time it takes for iTunes Connect to cough up app store revenues that could be usefully reinvested early to help developers bridge the gap.